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SHOPPING

Beauty in the City Chanel

Top addresses where you can find the
most exclusive cosmetics and the most
sought-after fragrances… for ‘ready-
to-wear’ beauty!

exclusive perfumes for men and women,
body-care products, home fragrances and
accessories contained in elegant bottles
inspired by the tradition of the city’s famous
hand-blown Murano glass (via Brera 4,
www.merchantofvenice.com).
Set within a truly ‘futuristic’ ambience, the
Diego dalla Palma make-up studio offers
the entire range of the Milanese guru’s
products dedicated to professional make-
up and beauty treatments (via Madonnina,
www.diegodallapalma.com). And, for
connoisseurs only, L’Officina Profumo –
Farmaceutica di Santa Maria Novella,
whose name conjures up the scents of
times gone by, still sells traditional elixirs,
along with more contemporary skin-care
Rinascente products, oils and perfumes
(www.smnovella.it).
THE FRAGRANCES Gesù, an ideal location to rediscover the innate
OF THE QUADRILATERO values of Italian excellence and artisanship ALL IN ONE
It’s no secret that countless big fashion (www.acquadiparma.com). Rinascente in piazza Duomo is another
labels have branched out into beauty. 1989 saw the birth of Etro’s ‘fragrance library’: a reference point, where all the most
The striking boutiques of the universe, consisting of fragrances bottled in the exclusive brands in the sector are found
Quadrilatero della Moda are packed brand’s signature packaging, that uses colour under one roof. After crossing this
with the latest collections of designer to spark the desire for a perfume and images to threshold, you will be welcomed by an
fragrances and beauty products for him play with the imagination. Etro’s fragrances can entire floor devoted to fragrances and
and her. Get on the bandwagon and be purchased at the brand’s centrally located make-up, with dedicated corners where you
be seduced by the stunning designer standalone boutique in via Montenapoleone 5 can treat yourself to a customized make-up
packaging covering beauty products (www.etro.com). experience executed by a highly qualified
created by Chanel, Hermès, Burberry, The eye-catching boutiques of historic perfumer staff member (www.rinascente.it).
Gucci, Fendi and Valentino, and don’t Jo Malone London are located in via Manzoni Finally, Sephora, with numerous boutiques
forget the products of Giorgio Armani 18 and at no. 13 via Santa Maria alla Porta. This scattered across the city, is a top spot
that are characterized by his sought-after is a world dedicated to the rarest fragrances for the latest pampering products. Here,
aesthetic and quality, and are on sale at steeped in British culture, where heritage pieces you can lose yourself amidst thousands
his boutique at number 31 via Manzoni of furniture in shades of beige and black are of fragrances for him and her, skincare
(Armani beauty presso Armani/Manzoni juxtaposed with more contemporary elements, products, and the brightly-coloured
31 - www.armani.com). creating an environment where shopping cosmetics of some of the most celebrated
There are also many monobrand stores becomes an intimate, luxurious experience brands in the sector (www.sephora.it).
like the Acqua di Parma boutique in via (www.jomalone.com).
AMIDST THE PERFUMES OF BRERA Hermès
If you happen to find yourself in the heart of
Brera, the new district of Artistic Perfumery,
we recommend three go-to addresses
for the beauty addict. First of all, the new
boutique of The Merchant of Venice, an
historic perfumery epitomizing the art of
Venetian perfume-making. It offers a
Diego dalla Palma
luxury line encompassing a wide range of

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